Author: admin

GA4, the Conversions API, consent mode and one event taxonomy. The checklist, in the order I do it, so the first campaign has something true to learn from.

Not strategy, not creative direction. The repetitive middle of the job — reporting, QA, briefs, alerts, translations — is where AI has paid for itself on my accounts.

Browser-fired conversions lose a third or more of the signal to ad blockers and iOS. Here is what that does to a campaign, and the fix I run on every…