Results
Numbers are from campaign reports, rounded down. Clients are named by sector at their request.
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Hospitality group: repeat bookings from a lifecycle that runs itself
- Hospitality group, GCC and Europe
- Lifecycle, automation
- 2024
Every guest got the same three emails. Replaced them with segmented WhatsApp and email flows triggered by stay data.
- Repeat bookings
- +21%
-
Luxury retail: Snap and TikTok as a measured channel, not a brand line
- Luxury retailer, Doha
- Paid media, attribution
- 2025
Snap and TikTok spend had no path to revenue in the reports, so they were the first to be cut every quarter. Gave them one.
- Cost per purchase vs Meta
- −38%
-
Fintech app: acquisition rebuilt on verified installs
- Fintech app, GCC
- Paid media, measurement
- 2025
Meta and Google campaigns were optimising on installs the app store never confirmed. Rebuilt the event pipeline, then the campaigns.
- Cost per first deposit
- −41%
- Spend
- +18%