From the playbooks
What I ran, what happened, and what I would do differently. Performance marketing, AI in marketing ops, and building this practice in public.
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The measurement setup I run on every account
GA4, the Conversions API, consent mode and one event taxonomy. The checklist, in the order I do it, so the first campaign has something true to…
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AI in marketing ops: the five things I actually automate
Not strategy, not creative direction. The repetitive middle of the job — reporting, QA, briefs, alerts, translations — is where AI has paid for itself on…
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The 40% your ad platforms cannot see
Browser-fired conversions lose a third or more of the signal to ad blockers and iOS. Here is what that does to a campaign, and the fix…