Social content for a local brand is judged by the same ledger as ads: which posts sent people who went on to order. I plan around that, with promo codes and landing links so every stream has a number.
The deliverable is a deck your team can execute or hand to an agency, with every reference a real post I have checked.
What you get
A client-ready strategy deck and PDF, plus creator briefs.
What is included
- Brand brief and audience segments
- Competitor and delivery-aggregator analysis
- Three streams: awareness, creators, offers
- 90-day content plan with one verified reference per idea
- Creator and UGC briefs
- Measured on orders, not reach