This is the layer everything else stands on. I set up GA4 and the conversion APIs so the same conversion is counted once, on the server, with the event id matched to the browser — and I keep a log of every dispatch, so "did it fire?" is a query rather than a debate.
If you already have a setup, I audit it and hand you a written report of what fires, what does not, and what it is costing you in wasted optimisation.
What you get
A written audit, a fixed setup, and a dashboard that matches your ledger.
What is included
- GA4 property and event taxonomy
- Meta, TikTok and Snap Conversions API
- Consent Mode v2
- Server-side events carrying the browser's session ids
- Event-by-event firing report
- Dashboards for finance, not just marketing