Products
The checklists, playbooks and templates I use on client work, as downloads. Pay once and the file is yours: the link is on your order page, in your email and in your account.
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GA4 and Consent Mode audit checklist
QAR 99
Sample product: placeholder price and file. The checklist I run before touching a GA4 property: settings, consent, conversions and exclusions, with a sign-off sheet at the end.
- Property and data stream settings
- Consent Mode v2 defaults and updates
- Conversion events and deduplication
- Cross-domain and referral exclusions
- A one-page sign-off sheet
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Server-side conversions playbook
QAR 199
Sample product: placeholder price and file. How to send purchases and leads server-side to Meta, TikTok and Snap without double counting, and how to prove it works before you rely on it.
- Meta Conversions API with deduplication
- TikTok Events API
- Snap Conversions API
- Event match quality checks
- A test plan before switching over
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Weekly paid media report template
QAR 149
Sample product: placeholder price and file. The weekly report format: spend, revenue and blended ROAS by channel, against target, with room for what changes next week.
- Spend, revenue and blended ROAS by channel
- Week-over-week and target columns
- Creative and audience notes
- Next week's changes
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UTM and campaign naming kit
QAR 79
Sample product: placeholder price and file. One naming convention for campaigns, ad sets and ads, and a UTM builder that refuses bad input. Works for Arabic and English campaigns.
- Naming convention for every level
- UTM builder with validation
- Channel and source dictionaries
- Arabic and English naming rules