As Head of Digital Marketing, and Digital Marketing Manager before that, I led GoViral’s digital department: strategy and campaign execution for high-profile clients.
I managed paid media buying across Google, Meta, TikTok, Snapchat and X, optimising for ROI and ROAS, with A/B testing on audience targeting, creative and messaging.
I built the lead generation and automation processes that reduced cost per acquisition and improved conversion rates, and automation workflows that took repetitive tasks off the team.