I manage paid media for QFBA and Northumbria University Qatar across Google, Meta and LinkedIn: planning, budget allocation, media buying and ongoing optimisation.
The student recruitment campaigns run across search and paid social, in Arabic and English, planned for both audiences from the first draft rather than translated.
Underneath them, I implemented server-side conversion tracking across the ad platforms, with a custom conversion event for each application type. The platforms optimise on the application that matters for each programme, and attribution no longer depends on what the browser happened to report.